WEBS - America's Yarn Store is located in the picturesque Pioneer Valley
of Western Massachusetts. A second-generation, family owned business, WEBS has
been the destination for knitters, weavers and spinners for over 30 years.
WEBS was founded in 1974 by Barbara Elkins and her then partner Donna Muller and
was solely focused on teaching weaving and renting looms. The business was
initially located in Barbara's basement. After eight years, Donna sold her
share of the business to Barbara.
WEBS moved out of the Elkins' basement and to its first storefront on Main
Street in Amherst. WEBS moved again, only three years later, to a larger
Victorian House on Kellogg Ave in Amherst. During these years of growth,
Barbara added knitting yarns, WEBS' permanent weaving lines and hired Art
full-time into the business upon his retirement as a professor at UMASS.
Together they discovered mail order and sent out the company's first set of
"samples". Customer orders soon followed.
The Kellog Ave location was anticipated to sustain the business for 10 years of
growth. It barely made it three years before Art and Barbara were once again
looking for a larger space. This next move proved more difficult.
After exhausting every possibility in Amherst and the surrounding towns, Barbara
& Art decided to give Northampton a try. They discovered a 21,000 square foot
building that had been a garage for the telephone company (now you know why
there are yellow lines in the warehouse!). Art was thrilled, Barbara was
horrified. How could this awful space become the next WEBS? Art convinced
Barbara the space and location were right and they signed the lease. In early
1992, WEBS moved to Northampton, where the business is still located.
In the late 90's, Art & Barbara started thinking about retirement. The business
was for sale to the right buyer. In 1999 a deal with an associate fell through
and then in 2001 another buyer came on the scene.
They had always hoped that Steve and I would eventually take over the business.
They had asked a few times in the past, but we always turned them down. Lucky
for us they gave us one more chance before accepting the buyer's offer. It took
a little arm-twisting to convince Steve, but with three against one, he didn't
have much of a chance! In the spring of 2002, Steve and I took over day to day
operations of WEBS.
It was quite intimidating to take on a business that Art and Barbara had grown
from nothing into one of the premiere yarn stores in the country. Fortunately
we brought complimentary skill sets and great work experience with us.
Continuing the traditions of service, selection and value have been and will
continue to be the framework for everything we do.